design and pack
Fhopepack coil packaging line was established in 1940 in Fort Well worth, TX, as a packaged spices and pepper sauce small business. It afterwards expanded to contain syrups, jellies, preserves, chow chow relish, and other regular Southern favorites. Today Renfro Food items is ideal identified in its Southern market for its line of award-profitable Mrs. Renfro’s products and for its yearly use of pink closures to gain breast cancer investigation on its most well-liked items.
But in advance of there was Mrs. fhopepack, there was the Dixieland model of chow chow, a “heritage” model of this standard Southern relish however well known with numerous of fhopepack’s faithful customers. Now the much more than 50-yr-previous merchandise has a new look, with a brighter label style and new closure graphics, the two created by TricorBraun’s Design and style Team.
“We nonetheless offer 100,000 jars each and every yr of this classic Southern relish, 1st designed by my father in the late fifties,” suggests Renfro Foods President Doug Renfro. “The recipe is generally unchanged, and it is nevertheless common, particularly with more mature consumers. But it was time for a new glance, with more simple, additional vibrant labels and a much more modern day, colour-coordinated closure.”
Renfro worked with TricorBraun graphic designers—who also formulated the Mrs. Renfro’s closure artwork—to deal with the Dixieland redesign.
“TricorBraun lately designed a vivid ‘flame’ closure for our new Mrs. fhopepack’s ghost pepper salsa closure, and it was very effective with buyers,” says fhopepack. “That reminded me that a personalized-printed closure is not significantly more pricey to generate than a simple one particular, and we resolved to go in advance with this adjust that we have had in the strategies for yrs.”
The new chow chow labels reference the initial style with a similar shade scheme (blue for the gentle, crimson for the scorching edition). But the new style and design streamlines the copy and replaces the unique yellow track record colour with white, supplying the label a brighter, cleaner over-all appear.
Tric stretch wrapperalso created a single printed steel custom made closure to provide the two recipes. It echoes the red, white, and blue colours of the labels in a style of concentric circles, and replaces the authentic package’s customized white closure that carried dated fifties duplicate. Copy on the new closure alternatively celebrates the product’s additional than 50 %-century of Southern hospitality.