The Honest Kitchen, the sole FDA-authorized producer of all-natural, human being-level, dehydrated family pet food items, is enthusiastic about creating “Proper Meals for Domestic pets,” which means products that are genuine, natural, honest and healthy and scrumptious. So, in order to take its product to the next level, it sought a design that would communicate the company’s point of difference, with a strong emphasis on the natural ingredients used in each formulation, when it came time to refresh its package graphics.
“We wanted the orbital stretch wrapper packaging to evoke a really all-natural, cooking feel and look to try out up the beautiful substances we utilization in our individual-grade items,” states Lucy Postina, founder and CEO in the Honest Cooking area.
Associated: Encounter orbital stretch wrapper packaging innovations for the brand at PACK EXPO International, Nov. 2 – 5 Andraquo;
The Truthful Kitchen’s existing orbital stretch wrapper packaging images, that have been employed for many years along with aided the business increase from the start up to a country wide recognized brand name, consisted of solitary-color palettes for each and every selection, having an dog silhouette on each and every pack. Backup was minimal. To develop its brand name, the organization understood it needed to step-up its package deal design and style.
To build up the newest orbital stretch wrapper packaging system, in 2013 The Sincere Kitchen area looked to style and advancement company Bulldog Drummond, a long-time partner that in the beginning got helped The Honest Kitchen area form and determine its growth approach. According to Bulldog Drummond CEO Shawn Parr, in addition to wanting more focus on natural ingredients, The Honest Kitchen also wanted the new package graphics for its paperboard cartons to have:
And#8226; A complete much more “natural presentation”
• One-coded program to assist customers very easily get around on shelf
• The inclusion of the latest words and a new text messaging hierarchy
• New drawings of the company’s workplace pet dogs
To inform its style strategy, Bulldog Drummond undertook an in-degree customer study together with investigation firm Different Routes, which assisted the style organization understand what was most important to customers when it got to selecting The Sincere Kitchen’s goods.