The renowned soft ice cream brand name Ben & Jerry’s lately underwent a brandname change to the coil packaging line to increase clarification among its top quality substances with out dropping the individuality commonly associated with the “cool” brand which can be related by its whimsical flavour combos. The end result? A much more unified online messaging which helps produce a a lot more steady and up-range look over all stretch wrapping and packaging, otherwise known as the “flavor tower” motif.
The company enlisted the aid of Pearlfisher Ny to reinvent its portfolio.
Hamish Campbell, creative director, Pearlfisher, comments, “Consumers previously enjoy Ben &
Jerry’s indulgent flavors and also the brand’s effusive individuality. Our job ended up being to take that use and personality it to show how top quality the merchandise is. The taste towers have fun with scale and gravity, developing indulgent larger than existence flavor expression. The renowned Ben And Jerry’s cow liberates the brand to communicate the joy, spirit and whimsical nature of Ben And Jerry’s. We employed both equipment to explain the brand’s text messaging, unifying the brand and developing a a lot more steady and high quality feel across all sectors.”
Mike Branson, stretchwrapper founder/CEO comments around the new design and style, “Premium quality and unique individuality are frequently considered conflicting equities-we have been pleased that our revamp has proven that it is easy to generate utterly ownable and unique character without diminishing euphoric taste interaction. Add to this global brand name desirability and that we are extremely optimistic about this new design for Ben & Jerry’s.”