Packaging foodstuff goods that are primarily based on heritage recipes can be a difficult proposition. Put the item in a vintage-type container, and it can look stodgy. Update it, and you threat losing the handcrafted, very good-for-you image. That was the challenge faced by Grandma Hoerner’s Foods, Inc. of Alma, KS, when it made the decision to refresh the packaging for its natural and natural and organic Huge Slice kettle-cooked apple slices, fruit preserves, pie fillings, and assorted salsa, sauce, and relish goods.
Its existing Huge Slice stretch packaging consisted of a 26-oz glass mason jar with a gold lid and a 3-side wraparound label that highlighted a tiny portrait sketch of the brand’s namesake, Grandma Hoerner, as a younger lady. “The labels had an aged-fashioned air to them that was constant with the photograph of Grandma,” says business Vice President Regina McCoy. “While we wished to remain true to our roots, we knew that today’s shoppers have smaller sized households, and the large jar measurements we wrapping packaged our Huge Slice apples in ended up just as well massive for them.”
Being aware of that its Massive Slice product line was also set to debut nationwide in retail shops these kinds of as Concentrate on in a 4.5-oz flexible pouch with modern day graphics in vibrant colours, Grandma Hoerner’s also wished to update its jars to ensure consistent branding of its merchandise.
Fhopepack admits that the refresh was lengthy overdue: “We experienced listened to comments for a long time at trade exhibits about the appear and really feel of our merchandise. While we were getting genuine to our roots, we experienced a ‘Cracker Barrel’-kind come to feel, and we heard from our customers that they ended up searching for one thing far more contemporary.”
The new bundle, facilitated by Berlin Packaging’s Studio One particular Eleven design division, begins with a custom made rectangular 19-oz glass jar with pedestal-like detailing at the shoulder and base—a obvious difference on-shelf from the spherical bottles that dominate the category. A 14-oz and a twelve.5-oz sq. edition is utilized for preserves. The straight-walled jar also makes it possible for for much more deals for each stretch wrapping pallet, minimizing intercontinental transport fees.
A three-sided, wraparound label, positioned in a recessed area on the container’s entrance, back, and aspect, decorates the jar, even though brand embossing decorates the fourth facet, bolstering the impression of a solution with a unique provenance. Label graphics align with those used on the pouch and contain a contemporary single-colour polka dot-patterned background—with color dependent on range. Silver or gold lids repeat the sample. Changing Grandma Hoerner’s likeness on the label is a seal-like symbol bearing the letters “GH” in an elegant, contemporary script, alongside with the model name. Claims McCoy, “Overall, we desired to simplify, modernize, and be completely ready to go world-wide with our branding.”
The new packaging released in early 2015 in five,000-furthermore retailers nationwide, and is becoming used for Grandma Hoerner’s Massive Slice apples and fruit preserves, and its new 19-five.oz Gourmet Completely ready to Go! sauces. McCoy suggests the company is currently functioning to shift all of its goods to the new style.