flipflop wines has taken its taken its collection of varietals released in 2011 and packaged four of them in aluminum cans for improved portability and expanded use occasions—the seaside, the pool, the golfing training course, etcetera. Kinds include California Pinot Grigio and Chardonnay, and its new Fizzy Crisp White and Fizzy Sangria, with gentle carbonation.
“We assume wine should be a pleasurable and casual expertise, and quite a few Millennials sense the similar way,” says flipflop winemaker James Foster. “The cans let drinkers to take pleasure in the wine almost anywhere, and they just take wine to destinations bottles cannot go. Cans also supply other advantages—they’re simple to open up, chill speedily, and keep temperature properly.”
Suggests Foster, flipflop is the only best-one hundred wine manufacturer to offer its varietals in cans. In establishing the new bundle structure, the firm set the can by way of comprehensive screening and performed tasting panels to ensure the wine in the can tasted as fantastic as its glass-bottled varietals. The closing format is a 250-mL slender can from Ball lined with a “flavor guard,” claims Foster “that functions as a barrier between the wine and the inside of the can.”
One more reward of aluminum cans cited by Ball is that they are the most recycled beverage deals in the world and include an common of 70% recycled content.
Graphics for the can had been lifted from flipflop wine’s bottle label and include things like a brilliant and cheerful coloration scheme with the central illustration consisting of—what else?—a pair of flipflops. When the higher 50 percent of the bottle has a crisp, clean up white history, the bottom half is splashed with stylized illustrations of fruit and flowers in vibrant colours.
“We labored with various designers to enable translate the flipflop bottle graphics to a can whilst making certain shoppers recognized that the solution was of exceptional top quality,” says Foster. “On the Fizzy cans, we added numerous cues to support converse the effervescent nature of the product.”
After a successful exam in 2014, flipflop released its product or service in cans in early 2015. Foster states vendors have been quite energized about the cans, and the company has seen good distribution and action in some of the nation’s most significant stores. “Retailers are usually looking for impressive new goods to share with their shoppers,” he suggests. “flipflop cans give them an option to the beers and malt liquors that are normally the only canned options.
“Not long back, folks would have scoffed at the idea of large-good quality wine in a can, but we’ve constantly believed that wine need to be approachable and uncomplicated to appreciate. We make flippin’ good wine, and we’re especially energized for drinkers to attempt our two new Fizzy offerings, whose refreshing effervescence genuinely comes by means of soon after popping open up a chilly can.”