marketplace for the packaging

ColaLife has partnered with Amcor Flexibles to create a light-weight Flexi-pack, or pouch, now getting dispersed in distant places inside Zambia to aid fight childhood diarrhea (observe a video on the pack listed here).

In a customer-pleasant style breakthrough, the light-weight Flexi-pack provides a evaluate for the drinking water necessary to make up each and every of the 4 two hundred-mL sachets of ORS (Oral Reyhdration Salts) packed within it—vital in rural Africa, exactly where homes hardly ever have measuring utensils. The two.4-mil pack is a 60-micron adhesive laminate of OPP/PE that is flexo-printed in a few colours by Amcor Flexibles’ Ledbury plant and produced into a pouch at Amcor Flexibles’ Pamela, Portugal facility.

Referred to as “Kit Yamoyo,” the pack’s design benefits received more than the Zambian Ministry of Well being, which has positioned the initial significant public sector purchase for 452,000 kits, to distribute in some of the remotest, greatest threat locations of the nation. Distribution of the initial 30,000 kits is now underway, produced regionally in Zambia, in an adaptation of the award-profitable Kit Yamoyo design and style which has been tailored to conform to the government’s branding and specifications.

ColaLife’s companions Keepers Zambia Basis (KZF) and Healthcare Shops Ltd (MSL) signed an settlement for distribution, symbolizing an accomplishment and significant boost for the new product, which includes the proven global advice for treating diarrhea with ORS and zinc.

A push release saying the settlement, stated, “Affordable, appealing, attractive—these are not phrases you would typically affiliate with a kit created to counter childhood diarrhea in developing countries. Yet that is what U.K. charity ColaLife has done by listening to clients and concentrating on packaging—with the help of Amcor Flexibles.”

The new Flexi-pack version reduces fees and supplies in comparison to the original Package Yamoyo, whose AidPod package included a measuring jug. Measuring is now carried out with the Flexi-pack.

Simon Berry, Co-Founder of ColaLife, says, “Working intently with our packaging spouse Amcor Flexibles, we arrived up with a way to preserve the crucial performance and attractiveness of our authentic demo package although making certain that the package will come at a expense that will not require subsidy. Then Amcor supplied the first 870,000 Flexi-packs as a donation—a saving we have handed on to our local maker and eventually the client.”

The Flexi-pack is ‘flexible’ in other ways also, as Keith Gater of Amcor Flexibles points out. “The Flexipack is see-via, so the printed leaflet within, which sits squarely in opposition to the front of the pack, can be amended to have any model or instructions—adapted to nearby customs, language or rules. An additional advantage is that the filled pack lays flat, bettering offer-chain performance from packer to wholesaler, and it’s easier for merchants to transportation by bike.”

Copying the methods of quick-shifting customer products, like fizzy drinks, ColaLife has so much targeted on making use of the casual, private marketplace, encouraging and instruction small shopkeepers, miles from cities and well being centers, to inventory the kit.


Simon explains: “The Zambian Ministry of Health welcomed this product, as it implies mother and father can purchase the medications they want for their children closer to their home. It is been about operating with neighborhood individuals to find out what they actually want, not what we might believe they want. Now, seeing the pack’s success, the authorities is piloting its very own version.”

The U.K.’s Section for Global Development is now co-funding a two.five-year industry development system to create Kit Yamoyo in the non-public and public sector in the capital, Lusaka, starting in October 2015, as effectively as a sister project in distant rural locations. This will carry on the mission to quit youthful children dying unnecessarily from straightforward-to-deal with diseases like diarrhea.