packing and advertisment
flipflop wines has taken its taken its collection of varietals introduced in 2011 and packaged 4 of them in aluminum cans for increased portability and expanded use occasions—the beach front, the pool, the golfing course, and many others. Varieties include California Pinot Grigio and Chardonnay, and its new Fizzy Crisp White and Fizzy Sangria, with light-weight carbonation.
“We consider wine should be a pleasurable and relaxed practical experience, and many Millennials come to feel the very same way,” claims flipflop winemaker James Foster. “The cans enable drinkers to enjoy the wine nearly everywhere, and they take wine to locations bottles just can’t go. Cans also supply other advantages—they’re uncomplicated to open, chill promptly, and keep temperature properly.”
Suggests Foster, flipflop is the only top rated-one hundred wine brand to provide its varietals in cans. In creating the new package deal structure, the corporation set the can via complete screening and done tasting panels to make certain the wine in the can tasted as good as its glass-bottled varietals. The ultimate format is a 250-mL slim can from Ball lined with a “flavor guard,” claims Foster “that functions as a barrier among the wine and the interior of the can.”
Another benefit of aluminum cans cited by Ball is that they are the most recycled beverage packages in the world and consist of an regular of 70% recycled information.
Graphics for the can have been lifted from flipflop wine’s bottle label and include things like a vivid and cheerful coloration scheme with the central illustration consisting of—what else?—a pair of flipflops. While the higher fifty percent of the bottle has a crisp, clean up white qualifications, the bottom half is splashed with stylized illustrations of fruit and bouquets in vibrant colors.
“We labored with a number of designers to aid translate the flipflop bottle graphics to a can while ensuring people comprehended that the product was of excellent good quality,” says Foster. “On the Fizzy cans, we extra several cues to support connect the effervescent character of the product.”
Immediately after a effective check in 2014, flipflop released its product in cans in early 2015. Foster claims suppliers have been quite energized about the cans, and the corporation has seen wonderful distribution and action in some of the nation’s most significant retailers. “Retailers are generally seeking for modern new products to share with their buyers,” he suggests. “flipflop cans give them an different to the beers and malt liquors that are normally the only canned options.
“Not lengthy in the past, individuals would have scoffed at the thought of high-quality wine in a can, but we’ve constantly considered that wine really should be approachable and simple to appreciate. We make flippin’ great wine, and we’re particularly enthusiastic for drinkers to try our two new Fizzy choices, whose refreshing effervescence actually comes via soon after popping open a cold can.”
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