package and label
One problem was redesigning Ana’s label graphics to suit the complex shape of the SkinnyPack. While remaining the identical in idea, the front-panel logos and wording as well as the nourishment information panel had to be altered in size. Yet another panel was employed to emphasize the container’s use of “less plastic,” although the UPC and “Manufactured for Ana’s Foods” duplicate from the previous tub have been moved to the base of the container. The four-shade IPL label, which fills in among the “legs” of the tub and completes the base of the container, is transformed by Precision Push.
Filling of the new bundle presented no concerns however, as the SkinnyPack uses a normal, 409-dia lid, enabling it to run on present packaging tools. The structure is also compatible with the two pocket and conveyor belt techniques.
Ana’s engineered the tubs for each its twelve- and 16-oz sizes, at a price that is virtually on par with its former containers and lids. Reports Ullrich, “The finish end result is that we’re only paying a penny a lot more for the twelve-ounce SkinnyPack tub and all set-to-use lid.”
In Oct 2014, just before launching the SkinnyPack on shelves, Ana’s performed a survey of its customers on the new container. Reviews Olvera-Ullrich, “Eighty-seven % mentioned they appreciated the style, utilizing phrases this kind of as ‘cool,’ ‘unique,’ ‘interesting,’ and ‘I especially like the much less plastic.’ Eighty-five % said the design would entice their focus sufficient to possibly make them want to buy the product. One said, ‘The condition helps make me want to try to eat the salsa correct out of the tub it reminds me of a molcajete [the traditional Mexican model of the mortar and pestle].’”
Since being introduced in slide 2014, Ana’s Salsa in the SkinnyPack package deal has been picked up by a range of Texas grocery chains, such as Randalls, TomThumb, H-E-B Grocery, Fiesta Market, Arlan’s Market, and Market Basket. Ana’s also ships its salsa to clients around the country.
Tags: package, packing line