New package and new packaging machine
The new packaging formats are element of a salvo of the latest products from the brand operator that make use of the popularity of Ancient greek low fat yogurt in practical, buyer-pleasant adaptable formats which include legendary heroes.
The yogurt and yogurt drink industry in the U.S. and worldwide is dynamic and innovative. According to a packaging machine market report released in January, It’s driven in part by the popularity of Greek yogurt, which is credited with 50% of the sales in the category. Interestingly, the report claims that Greek yogurt’s ascendance has slowed, and also the industry is looking for additional approaches to maintain the momentum going.
That comment is perfectly timed for Chobani LLC?ˉs salvo of new items released in early 2015 which include the company’s access into adaptable packaging.
The selection of brand new items that goal new and existing customers and consuming events consist of Chobani Kids And Chobani Tots Greek Low fat yogurt Pouches, Chobani Greek Natural yogurt Oats ¨C Old Grain Merge and new Chobani Turn Masterpieces. According to the company, five new platform innovations in total debuted on store shelves in January. While the life expectancy varies by product and size, Chobani states that the typical life expectancy is roughly 3 weeks.
Packaging Absorb requested Chobani to respond to our questions about the products and the packaging, which provide advantages for consumers and retailers.
Exactly what are the shows to those launches?
Chobani: The January 2015 release of Chobani’s main portfolio development serves to go on the company’s category management and provide on its pursuit to have better food for more folks.
The addition of pouch and bag packaging technologies is actually a very first for your brand name, supplying ultimate quality, taste and convenience for both parents along with their children.
Furthermore, Chobani introduced develop-fill up-seal packaging technology for the primary product line, providing 4-packs that provide a highly effective stocking remedy for merchants.
Please opinion additional on the important product and packaging aspects.
Chobani: Chobani Tots Ancient greek Low fat yogurt pouches are designed for babies start at 6 months. Chobani Tots Greek Low fat yogurt is combined with genuine vegetables and fruit and contains no artificial ingredients, flavors or shades and contains under 5% lactose for each helping. The packaging is BPA [bisphenol-A]-totally free. Flavors consist of banana pumpkin and mango spinach. The 3.5oz pouch offers for $1.49 and is priced at $4.99 for any 4-pack.
The brand new Chobani Youngsters Greek Yogurt pouches are a natural selection for youngsters era two years and old. They may have 25Per cent much less glucose than the top children?ˉ yogurt and they are an excellent source of calcium and protein. The Chobani Youngsters Pouches come in a few grape, varieties, vanilla and strawberry And chocolates dust. Size and pricing is the same as for the Tots pouches.
Chobani Children Tubes can be purchased in several delicious kinds: , vanilla And delicious chocolate dust, grape and watermelon.banana and strawberry
The very first time in stretch wrapper company historical past, Chobani Kids and Chobani Tots Greek Yogurt Pouches noticeably attribute renowned Disney and Marvel heroes such as Winnie the Spider and Pooh-Man on packaging. Extra characters including Doc McStuffins will start in summer season 2015.
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